Software engineer turned GTM Engineer — the first engineer embedded in a go-to-market team. Instead of running plays by hand, I build the whole revenue system end to end, so a small team sells like a much bigger one. Usually that meansreplacing a paid vendor and handing reps their selling time back.
Enrichment & data pipelines
Signal detection, dedupe, and CRM data governance that keep reps pointed at real buyers instead of noise.
Signal-based outbound
Intent and job-change detection that surfaces re-engageable buyers the moment the timing is right.
Lead scoring & routing
Conversion models that rank accounts and personas, then send each opportunity to the rep most likely to win it.
LLM & AI agents
Pipelines that write a research brief for every account and quietly fix themselves when a source breaks.
Intent & re-engagement detector
01A re-engagement system that replaced a paid intent vendor. It catches more re-engageable buyers with fewer false alerts, and turns quiet accounts into new pipeline for a fraction of the vendor's cost.
Voice-of-customer ad-copy engine
02Turns thousands of recorded sales calls into on-brand LinkedIn ad copy, built from the customer's own words and mapped to a living ICP → persona → messaging matrix. Guardrails block any claim the brand can't back up. Marketing uses it to draft and score copy in batches.
LLM account-brief pipeline
03Writes a research brief for thousands of accounts, so the whole sales floor walks in prepared. It repairs itself when an upstream source breaks, and covers every new rep at no added cost.
SDR call-targeting model
04Tens of thousands of dials turned into a model that tells reps which personas to call first. Shipped to sales leadership as a score plus a per-rep coaching playbook.
Enrichment & dedupe pipelines
05Data-governance checks that clear false-positive signals before they point a rep at the wrong account. The system also audits itself, and one of those audits caught a real reporting error before it reached leadership.
ClayLet's build something.
Open to GTM Engineer and RevOps roles, remote or in Miami. If you're building a go-to-market org that should run like software, let's talk.